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D2C - Content and Services
Neomobile has gained extensive experience and know-how in designing, marketing and delivering content and services directly to consumers (D2C). The content and services portfolio spans from ringtones, ringbacktones, graphics and games, to music, applications, chat and social networking.
Services are distributed through the proprietary SMS, Wap, Web and Voice multichannel platform and marketed through its well known consumer brands in Italy, France, Spain, Brazil, Turkey and Mexico.
Neomobile’s strong media know-how leads to effective cross-channel marketing communications strategies.
Customers’ high quality experience, satisfaction and loyalty are guaranteed by the many initiatives undertaken by Neomobile such as the promotion of the first Italian Code of Conduct for Subscription Services (CASP) and the implementation of parental control tools.
Neomobile Touch and Play is today the n°1 player in Italy and among the top 5 D2C players in Spain, Turkey and Brazil, Turkey and France.
Our Brands: In Italy
Dindo is one of the most successful and recognized brand in the Italian premium content market.
Currently more than 1,5 million users in Italy have interacted and purchased Dindo content and services.
In December 2006 Neomobile launches a second brand in the Italian market VIPMOBILE, targeting more mature audience and designed to be trendy and in line with the latest fashions. The brand is marketed and presented by several celebrity testimonials (the first was Eva Henger).
Our Brands: In Turkey
In 2006 the company expands its operations into Turkey under the brand name DITO MITO using the shortcode 3055.
Neomobile is the first Company to invest heavily in innovative marketing formats in Turkey, by creating spot commercials aired on the most important TV channels.
Our Brands: In Spain
In June 2007, after having consolidated business in Italy and Turkey, Spain is the new market where Neomobile launches mobile entertainment services, replicating the successful brand Dindo, with also a high quality offer: these two elements are bringing Neomobile to a leadership position also in this country.
Our Brands: In Brazil
Continuing the international expansion, Neomobile starts in 2008 the Brazilian operations with the brand DINDO, using the short code 48066 to offer bundle services of content download and SMS messages.
The fast economic growth, the 200 million mobile users and local partnerships are bringing Neomobile among the Top players in Brazil.
Our Brands: In France
Neomobile operates in France, under the D2C brand ToutpourtonMob, to offer mobile services and content to young-adult target.
Our Brands: In Mexico
In 2009, Neomobile launches D2C services (mainly ringtones, wallpapers and infotainment) in Mexico under the well-known brand Dindo, using the shortcode 24444.
