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Mobile Services: Marketing Solutions
Neomobile Marketing Solutions is the mobile marketing division of the Neomobile group. The business unit provides mobile advertising and promotion solutions and services for advertisers and agencies. With its Technological Hub and R&D in Europe, Neomobile Marketing Solutions counts on a Group’s vast international presence with offices and marketing teams in Europe, Latam and Asia.
Neomobile Marketing Solutions has developed and successfully managed several mobile marketing campaigns, with leadings Media Agencies and Brands including Ogilvy, Nokia, Cocacola, TAM, Diageo, among others.
Our Expertise
Our distinctive experience & approach in selecting content, packaging services, designing the most appropriate communication and our media expertise, allow Neomobile’s team of professionals to create and manage mobile marketing campaigns which deliver high levels of return on investment.
Search & Display Adv – Designing, planning and managing advertising campaigns across the main on and off portal networks and on premium inventories.
SMS e MMS adv – Design and manage text and multimedia towards profiled mobile user database. Integration of databases of main carriers with databases of publishers and extra-carrier providers for a total coverage and flexibility of the potential market.
Mobile sites – Design, development, management and hosting of sites dedicated to a mobile browsing experience with the use of the most advanced platforms for ensuring total handset interoperability and enabling dynamic management of content and layouts.
iPhone & Mobile Applications – Design and development of interactive cross-platform applications (Apple, Balckberry, Android, Java, Symbian).
Mobile Couponing Platform –Integrated platform for creating and managing couponing programs for traditional and online stores.
Mobile Contest Platform – Creating and managing a wide variety of Mobile Contests (Instant Win Campaigns, Premium Contests, Mobile Raffles,…) with full service approach (technological platform, legal requirements, logistics, customer care, etc..).
Your Business
Neomobile Marketing Solutions boosts your business results, by designing, developing and managing advertising and promotion campaigns that exploit the full potential of mobile.
Brand Awareness campaigns for the launch of new products or for repositioning strategies
The mobile channel is highly interactive and has great user profiling capabilities, thus it is especially useful in repositioning or launching new products and service. Through mobile, marketers can reach their targets in a diffused way and thanks to the interactive properties of the Medium stimulate strong brand or product experiences. The Mobile channel is also highly scalable and flexible, it can be integrated easily with web campaigns and with all traditional channels (Tv, Radio, Print) boosting the results of integrated marketing campaigns.
Leads Generation Campaign
The high penetration of Mobile devices and the continuous presence and use of the handset in everyday life enables the Medium a great potential to reach and establish an ‘intimate’ dialogue with targets, thus creating great opportunities to utilize Mobile for prospecting activities.
CRM and Loyalty Programs
The lower costs (compared to other channels) and the high degree of customization, capable to reach a one-to-one communication make mobile a very effective tool for those marketing strategies which leverage a company’s customer base.
In-store and digital-store traffic increasing
The possibilities to interact in mobility both physically and virtually make the mobile channel one of the most effective in developing campaigns which aim to increase traffic in Point of Sales.
